Wayne asserts that the potential of food for solving societal problems can only be unlocked if viewed as a Rubik’s cube. You have to view all 6 sides of the cube at the same time, which demands integral thinking and working. Very helpful then is not asking the classical question ‘how do we make food cheaper’, but ‘how do we get more value out of food’. This will generate incredible return of investment, e.g. in healthcare.
Watch the video here: Wayne Roberts on Food